Marketing: importance of audience

Is it important to select a target audience and market?

One of the principles on which marketing works is that it is not effective unless you choose whom it is aimed at. The idea of marketing is selling stuff to people in order to satisfy their needs, and since it is not possible to do this for all people on Earth, you need to choose a target group whose concerns and needs you will be serving, and to forget about the rest (at least until the moment you choose to expand your business). By narrowing your scope down to a relatively small group of people, you will be able to learn about them better: figure out what bothers and interests them, what their problems are, what they want, and so on, and thus be able to press these “buttons” when promoting and selling your product.

Economics

4 years ago

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Math Calculus — AID—

Total time spent: 4 hours 15 minutes (it is equivalent to 255 minutes). Let the flight time from Paris to Glasgow be X. Then the flight time from Glasgow to Paris will be (X+10). We have an equation with one unknown variable: X + 45 + (X+10) = 255 ⇒ X = 100 So the […]

What were the typical crafts for Maya?

Mayans are well-known as great pottery makers. They did not use the pottery wheel. However,the tecnique they used was coiling consecutive rings of clay on top of each other and smoothing the surface by hand. Also, they were good when it came to working with stone – stone craving is another important craft of Maya. Many […]

What defines a free market?

The efficient working of a free market economy requires that the producer firms must have incentives to work hard and produce goods and services at the lowest possible cost per unit of output Market economies provide incentives to the firms and individuals by recognising and enforcing the property rights of the individuals and firms to […]

How does 3D printing work?

There are three different ways 3D printers work but they all rely on the printer converting a design into individual 2D slices which are then combined to make the final 3D object. The first method uses a pool of chemicals that turns solid when light, typically a UV laser, is shone on to it. The […]

Cigarette smoking causes emphysema.

Nearly everyone knows that smoking causes lung cancer, but did you know that smoking causes a number of other serious lung diseases? These include chronic bronchitis and emphysema, collectively known as chronic obstructive pulmonary disease (COPD). COPD is the fourth largest killer of Australians and smoking is the most important risk factor for COPD. When […]